Lakeside Estate, one of Ghana’s leading real estate developers, has once again demonstrated its dominance by clinching the prestigious Chartered Institute of Marketing Ghana (CIMG) Real Estate Company of the Year award for 2023. This marks the fourth time the company has received this accolade, reinforcing its position as a trailblazer in the country’s housing sector.

The award, which was announced during the 35th Annual National Marketing Performance Awards held at the Labadi Beach Hotel in Accra, highlights Lakeside Estate’s unwavering commitment to providing innovative, customer-centric housing solutions. The company was first honored in 2019 and has since maintained a stronghold on this title, winning consecutively from 2021 to 2023.

Central to Lakeside Estate’s success is its strategic vision of creating sustainable, environmentally friendly housing that meets the aspirations of modern Ghanaians. Their recent developments, such as the largest water park in any gated community across the country, have significantly boosted their brand recognition. Notably, 96.7% of their customers have attributed their decision to choose Lakeside Estate due to these innovative community projects that cater to both adults and children, offering unique recreational experiences.

Dr. Prince-Joseph Ayiku, CEO of Lakeside Estate, expressed the company’s gratitude, noting that the recognition validates their vision of remaining customer-focused. He emphasized that their marketing strategy is not just about selling properties but also about understanding and delivering beyond customer expectations. Lakeside’s strong digital presence combined with traditional marketing methods has been instrumental in maintaining a robust connection with its clientele.

In addition to celebrating its fourth CIMG win, Lakeside Estate continues to expand its offerings with promises of even more remarkable projects in the coming year, further enhancing its portfolio as a leader in Ghana’s real estate market.