TikTok continues to reshape the digital creator landscape by expanding its LIVE Subscription feature globally, giving creators more ways to monetize their content. Originally launched in mid-2022, TikTok’s LIVE Subscription allows creators to charge their followers a monthly fee in exchange for exclusive perks like custom badges, subscriber-only chats, and special emotes. With its global rollout, the platform aims to provide more creators worldwide with this valuable tool for building and sustaining their audiences.

This feature is now available to creators who meet specific criteria, including being 18 years or older with at least 1,000 followers. Creators across various categories—from ASMR content to gaming and live calligraphy—are already finding success using the LIVE Subscription, citing deeper connections with their communities and a steady stream of revenue as some of the key benefits. The expanded access reflects TikTok’s broader push into creator monetization, helping influencers on the platform transform their passion into full-time careers.

As competition heats up between social media platforms to attract top talent, TikTok’s enhanced subscription model stands out by offering customizable features for creators. This expansion also highlights TikTok’s continued focus on safeguarding its community. The platform maintains stringent guidelines to ensure the safety and privacy of its users, and LIVE content remains subject to these regulations.

With additional features like the “Creative Challenge” and “Creator Portal,” TikTok continues to solidify its position as a go-to platform for creators seeking innovative ways to engage with their followers and generate income.